Who's behind the writing?

Aby Yusuf is a young professional born and raised in Toronto, Ontario. After completing her Bachelor's degree in Finance, she decided to pursue a career as a writer and entrepreneur to combine her creativity, ambitions, adaptability, and writing abilities.

Aby believes her purpose is to educate and inform others through her words. As she focused on honing her craft, Aby sought opportunities in various projects in copywriting, article writing, marketing, and copy design. This enabled her to produce engaging and impactful content tailored to different audiences.

Aby has always been passionate about Law. Her desire to help those needing representation and guidance inspired her to co-found Pave the Way Canada. This organization assists individuals in clearing their criminal records from public records. This service allows individuals with a criminal history to find employment, housing, and travel without restrictions, giving them a chance to rebuild their lives and reintegrate into society.

Over the years, she has garnered a wealth of experience, contributing to her versatile and dynamic skill set. As she always says, she is a "jack of all trades." This approach informs all of her work, as she constantly seeks to make connections between things that might seem unrelated at first glance. She firmly believes this sets her ideas apart from the rest and is where true creativity really lives.